Project: Ghostwriting Thought Leader Articles on Digital Marketing Best Practices
Challenge: adQuadrant, a DTC growth agency, needed high-quality content for their blog to be shared by their thought leaders on LinkedIn, aiming to attract customers and build their industry reputation.
Additionally, they wanted this content to rank for specific keywords on Google SERPs to drive traffic and acquire new customers.
Their thought leaders, although experts in their fields, lacked the time and writing skills to produce these articles themselves.
Solution:
Marsh Rabbit Media partnered with adQuadrant to address these challenges through a collaborative content creation process.
Key steps included:
- Expert Interviews: Hour-long interviews with the thought leaders were conducted to capture their expertise and insights.
- Transcription and Writing: Transcribing the interviews and using them as the basis for well-researched, engaging articles that capture their hands-on industry expertise.
- SEO Optimization: Optimizing each article for specific keywords to improve search engine rankings and drive organic traffic.
- Consistent Publishing: In our ongoing collaboration, over 50 thought leadership articles have been created and published to date on adQuadrant’s blog, which were then shared on LinkedIn by the thought leaders.
Results:
- Enhanced Authority: adQuadrant established itself as an authority in digital marketing, with high-quality content that resonated with their target audience.
- Increased Engagement: Sharing the articles on LinkedIn helped thought leaders build their reputation and attract new customers.
- Improved SEO Performance: The keyword-optimized articles helped adQuadrant rank higher on Google SERPs, driving more traffic to their website.
For example, take the screenshot below. We collaborated with a thought leader to create an article targeting the keyword “AOV strategies with Triple Whale.”
As of today, that article has the featured snippet in Google SERPs, ahead of Triple Whale’s own articles about the subject.
Furthermore, adQuadrant and the thought leader shared the article on their LinkedIn pages.
You’ll see that those shared posts are also ranking #7 and #9 on Google SERPs, respectively, highlighting the efficacy of Marsh Rabbit Media’s SEO optimization techniques.
