Project: Writing, Editorial, and 508 Compliance Services
Challenge: how.fm, a leader in training software for warehouse staff, needed a comprehensive content strategy to support their multilingual platform designed for efficient onboarding and digital store floor management.
Their platform aims to reduce costs, increase efficiency, and ensure safety and compliance—even in environments where management and labor force may not share a common language.
Solution:
Targeted Content Creation:
Marsh Rabbit Media was responsible for aspects of all areas of how.fm’s content needs, focusing on deeply researched and relevant topics within the warehouse and HR sectors.
- Blog Posts: Marsh Rabbit Media created deeply researched blog posts that covered a wide range of HR topics specific to warehouse environments. These posts ranged from detailed picker packer job descriptions to the intricate legal requirements surrounding safety, ensuring that the content was not only informative but also critical for how.fm’s audience.
- Landing Pages: Designed and developed landing pages that matched the how.fm brand tone and style, ensuring a cohesive and professional online presence.
- Downloadable PDFs: Developed downloadable PDFs that served as invaluable resources for warehouse management and staff. These PDFs were not just informative but also served as effective email collection tools, helping how.fm expand its email marketing efforts.
Results:
Through Marsh Rabbit Media’s strategic content creation and design, how.fm successfully engaged its target audience, providing them with critical resources while also expanding their reach through effective lead generation.
The content not only supported how.fm’s mission of improving warehouse efficiency and safety but also reinforced their brand as a trusted leader in multilingual warehouse training solutions.
“Coral is core to the content powerhouse who has been creating valuable articles, templates, checklists, and more to support how.fm‘s customers. Thanks to your brilliant writing and research, we have had over 130 downloads in the last trimester – ever since we started working together. People in the logistics and wider industry find the resources you’ve created super helpful, so much so that they often return to the website to download more. Our blog’s engagement rate is at an all-time high as well. We’ve been ranking for keywords like “warehouse safety rules” and more in less than 4 weeks, which is an optimization achievement. So, thank you once again, and continue the good work.” – Anam, Product Owner, Online Experiences – how.fm