Project: Rescue Dog Home’s Facebook Strategy
Challenge: Marsh Rabbit Media created Rescue Dog Home to provide resources to volunteers, fosters, and adopters of stray and rescue dogs.
We sought to increase traffic to specific pages on Rescue Dog Home. We particularly focused on crate training ahead of the Fourth of July holiday.
Our goal was to provide valuable information at a time when dog owners are most concerned about their pets’ safety.
Solution:
Marsh Rabbit Media executed a targeted Facebook ad campaign for Rescue Dog Home.
Key steps included:
- Facebook Page Creation: Established a professional Facebook presence for Rescue Dog Home.
- Boosted Post: Created and boosted a Facebook post promoting the crate training article, which we also wrote. The strategic timing ensured the target audience received relevant information before the holiday.
Facebook Post
Article on Crate Training
Results:
- Reach and Engagement: With a budget of $32, the boosted post reached 11,726 people and drove 354 link clicks over an 8-day period at a cost of $0.09 per click.
- Increased Traffic: The campaign led to increased website traffic, higher engagement, more followers and subscribers, and boosted ad revenue and affiliate sales during and after the promotion.
