Project: Leveraging Facebook Ads to Acquire Newsletter Subscribers
Challenge: Goldendoodle Advice, a successful affiliate site, struggled to maintain consistent traffic after Google updates affected their rankings. They needed a strategic pivot to maintain traffic, which drove ad revenue and affiliate sales.
Solution:
Goldendoodle Advice partnered with Marsh Rabbit Media to create a newsletter campaign aimed at owning their audience and ensuring consistent engagement with their content.
Key steps included:
Newsletter Series Creation:
MRM developed an engaging newsletter series for over 3,000 email subscribers. Here is an example of one of those newsletters:
Facebook Ad Campaign:
To further promote the newsletter series, MRM ran a targeted ad campaign across Meta to acquire new subscribers. Here are some examples of the dynamic ad variants we created for the various Meta environments:
Results:
Subscriber Growth:
Over a 10-day period and a $200 budget, the Facebook ad campaign successfully acquired 305 new subscribers at a cost of $0.66 per subscriber.
Enhanced Engagement:
The newsletter series provided a reliable platform for ongoing engagement with Goldendoodle Advice’s audience, driving traffic and supporting ad revenue and affiliate sales.
