Project: SEO and Content Strategy for Revel Systems
Challenge: Revel Systems, a leader in cloud-based POS solutions, sought to enhance their visibility and engagement among business owners and managers, particularly in the retail and restaurant niches.
With a platform trusted by over 20,000 global businesses, the goal was to attract and retain a diverse audience through strategic content creation and SEO.
Solution:
Targeted SEO Keyword Research:
Marsh Rabbit Media conducted in-depth SEO keyword research relevant to Revel System’s target audience.
This research focused on identifying keywords and topics that would resonate with business owners and managers, especially those in niche verticals like pizza or coffee, as well as broader topics relevant to retailers, chains, and businesses of all sizes.
Strategic Content Creation:
At Revel Systems, Marsh Rabbit Media is responsible for weekly blog posts that cater to a diverse audience. These posts cover a wide range of topics:
- Niche Verticals: Specific content was developed for niche markets like pizza or coffee, ensuring relevance and appeal to these specialized segments.
- Broader Business Topics: The blog also addresses general business concerns that appeal to a wider audience, including retailers and enterprises of all sizes. Topics range from finding quality talent in a dwindling labor market to automating without sacrificing customer service.
Results:
Through Marsh Rabbit Media’s targeted SEO and content strategy, Revel Systems has successfully engaged their diverse audience, driving traffic and visibility for their cloud-based POS solutions.
The content consistently addresses the pertinent interests and concerns of business owners and managers, positioning Revel Systems as a thought leader in the retail and restaurant technology space.