Project: Website Development, Ecommerce Optimization, and Branding
Challenge: My Gainesville Garden, a small, backyard nursery in Gainesville, Florida, needed a professional yet accessible website to showcase their locally grown plants and enable easy online reservations.
With a focus on local pickups and limited deliveries, they required an ecommerce solution that would allow customers to reserve plants online without needing full online payment integration.
Additionally, the nursery needed a cohesive brand identity that reflected the personality and warmth of their small business.
Solution:
To help My Gainesville Garden establish a polished and user-friendly online presence, Marsh Rabbit Media provided the following key elements:
- Custom Ecommerce Website Design: We built a responsive, mobile-friendly ecommerce site with intuitive navigation, allowing customers to easily browse My Gainesville Garden‘s unique plant categories, including houseplants, native plants, and pollinator-friendly options. The site’s layout focuses on simplicity and accessibility, making it easy for customers to find and reserve plants.
- Product Photography Integration: Utilizing smartphone photos provided by the nursery owners, we cropped, formatted, and optimized each image to ensure they were displayed beautifully on the site. This approach allowed My Gainesville Garden to showcase the actual plants available for sale while maintaining an authentic, backyard-nursery feel.
- Custom Watercolor-Themed Graphics: To add personality and style to the website, we designed custom watercolor graphics that evoke the natural, organic spirit of a backyard nursery. These graphics add a cohesive, artistic touch to the site, helping it stand out and resonate with plant lovers.
- Brand Guide Development: We created a comprehensive brand guide for My Gainesville Garden, including logo design, color scheme, and font selections that reflect the friendly and local nature of the business. The logo and color scheme incorporate earthy greens and soft corals, while the fonts are carefully chosen to balance readability with a welcoming, garden-inspired aesthetic. This guide provides a consistent look and feel across all aspects of the business’s online and offline presence.
- Payment and Pickup Instructions: Since My Gainesville Garden currently accepts payments via Venmo, Zelle, and cash, we customized the checkout process to guide customers through the reservation process. Customers are prompted to reserve their plants, after which the nursery contacts them to confirm payment details and arrange for pickup or delivery.
Results:
The new website provides My Gainesville Garden with a professional, visually appealing platform where customers can easily explore and reserve plants. The site’s custom watercolor graphics, well-organized navigation, and brand consistency give it a unique personality that stands out, building trust and engagement with the local community.
By developing a fully optimized ecommerce site with clear branding and reservation-based ordering, My Gainesville Garden is now well-positioned to grow at its own pace while serving the Gainesville plant-loving community. The website is a solid foundation for future expansion and a powerful tool for connecting with local customers.